20 Non-Traditional Venues That Can Boost Your Fanbase

Every musician is looking for that perfect gig- the gig at a dream venue with a huge payoff both in terms of money and exposure. Unfortunately these are typically unattainable without already having a fan base to work with. Bars and clubs can be great, but it is becoming more and more of a reality that venues in major cities expect the artist to bring in a crowd, not to find one there. If you expect to book a gig in New York City, you better bring the crowd with you. For the most part, clubs like CBGB, which had a its own established crowd, are all but gone. It is now up to you to find other ways to build up your fan base and create the kind of demand that will grab the attention of those who do the booking at the most desirable venues.

What seems to be so commonly overlooked, is that venues likes bars and clubs are not the only way to get the word out about your music. In fact, it is the non-traditional venue that are most likely to have return customers that may not have heard of you yet. But in order for these venues be effective in building your fan base and helping spread awareness of your music, there are a few considerations that must be made:

> The venue must reflect your audience - If you are a solo jazz guitarist, do yourself a favor and stay away from sports-bars.

> Make the emotional connection - Unlike traditional venues, not everyone who patronize non-traditional venues may be on the lookout for a new music discovery. If you plan to make these venues work for you, you have to make it work for the audience. Plan your setlists accordingly, in order to properly make the type of emotional connection with the crowd that will leave a lasting impression.

> Rarely pay well - This is the hardest part for many ‘starving artist’ types to get past. Unfortunately it takes money to make money and this may mean sacrificing your payout during these gigs in order to grow your fan base.

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1. Restaurants: With help from sites like Yelp and City Search, you can find hundreds or even thousands of restaurants that offer live music. These venues are ideal as your ‘audience’ will likely stick around for at least an hour. More than enough time to

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