OUTing The Music Industry
-
Showing posts tagged merchandise
-
A Secret To Making An Extra $500 A Show From Your Merch Table by Daniel Kohn
Daniel Kohn has been working, touring, managing, promoting, living and blogging in the music business for over 15 years. His blog is read by thousands each week http://askkohnny.com.
Last week I was out at a bar watching a band play and I happened to notice something they did which was extremely subtle yet at the same time proved to be very successful at helping them sell more merchandise at the end of their show.
My guess is that they sold well over $500 worth of merch after their show all because of this one little strategy.
Basically what they did was right before their last song, the lead singer got on the mic and thanked everyone for coming down to watch them play. He then continued by saying –
“After our set, were going to be hanging out by the merch table so come and say hi!”
That was it. Nothing more nothing less. He wasn’t selling, pitching or promoting anything specifically that they actually had at their merchandise table, rather he was
-
Bry’Nt, The Poster!
Bry’Nt has announced that he will be having a series of posters available for sale in the coming weeks. The posters will be in promotion of his forthcoming EP, “Bry’Nt Park” and will be for sale on his MySpace and Facebook pages. His goal is to be able to autograph each of them.
(via Outhiphop.com)
-
The measurable music world peaked a long time ago. The immeasurable music world has a long way to go.
Last week I put out a $100 challenge to pay the first person that could prove the following paragraph is incorrect:
Globally, over the last 365 days, for all genres combined, for all artists that started performing live in the 60s, 70s, 80s, 90, and 00s, cumulatively, there is more revenue being generated from live performances, combined with selling stuff (merch, music, apps, advertising slots, streams, licensing, publishing, etc.), than any other year in the history of the world. Moreover the graph of this number is sloping up and not down.
I asked for verifiable facts that prove that the music industry is not in decline. David Pakman stepped forward and offered the following statement via a comment on my original post:
I’ll take the bait. Global recorded music sales were $39B in 2000 according to IFPI. Last year, they were $17B, a drop of $22B. If worldwide live music box office sales peaked last year at $4.4B, let’s assume they were half of that in 2000. If ASCAP performance royalties peaked at $1B, where are the other $18B of incremental revenue coming from to make up for the decline in recorded music sales? We know it’s not music publishing. Are you suggesting the industry now sells an additional $18B of tee shirts? No way.
I think you owe me $100. There is no way the entire music Industry of recorded music, music publishing, and live music and merch are anywhere near their peak.
Today, I paid David for his facts and his contribution to the debate.
When I wrote the post, I knew for certain that someone would step forward with a pile of facts and statistics. You will find similar posts within MTT Stats.
Although I will argue passionately -
Music’s new entrepreneurs
From videogames to cookbooks, rockers are experimenting with ways to connect with their fans’ hearts and wallets.
By Katie Evans
Forbes
How’s this for salesmanship: The Smashing Pumpkins have already given away the songs on their new CD for free online, so to encourage fans to buy it, they’re bundling each with a stone obelisk. According to the band’s website, the obelisks are hand-carved in the shadows of the Incan ruins at Machu Picchu.These are strange days in the music industry
. While the major labels are crumbling due to rampant downloading of pirated music, the Internet has also given bands the means to go their own way—to a growing extent, they are no longer dependent on an EMI or Warner Music to get their music to fans.“You’ve got to be really innovative these days to get yourself noticed,” says Todd Brabec, an attorney and co-author with his brother Jeff of the industry handbook Music, Money and Success. “There’s plenty of norm out there.” Nonetheless, he says, “Major artists who have gone to their own labels or own distribution have actually done quite well.”
In Pictures: 10 Indie Entrepreneurs
Mainstream and indie artists alike are increasingly experimenting with -
Variable Merch Prices Can Reward You In Sales
When you are direct support or local opener it can be depressing running the merch booth and seeing everyone flocking to the headliner’s merch booth. One way we have found that can net you some extra sales though is to undercut the competition by selling all your merch for $1 or $2 cheaper than the headliner. If you do it in a smooth way they will not see it as disrespectful thing and instead just see it as part of the free market. Get your capitalism game together. (Via Musformation.com)
Pages
Likes
-
cycloid
-
“When someone like Anderson Cooper comes out, it changes things, just a little bit. There’s one less...”
-
-
Eggs & Bacon:) White chocolate, M&Ms; and Pretzels!
